You may be curious

Who We Are

Belong was founded by Jolie and Qingyi in 2019, New York. It first started as a platform showcasing curated interior design, collectible furniture and design objects worldwide.

In 2022, Belong opened its own home-decor line. Inspired by geometry and architecture, the team believes in the value of design and creates beautiful objects for everyday life.

The Collection

Belong Decor, Belong’s home-decor brand, is originated in a romantic fall of NYC. From the beginning, the founders insist on combining unique design, high-grade standards and handicraft art in the home goods. We wish to present a lifestyle which is chic, relaxing and full of everyday surprises and in the meantime, salute to the beauty of geometry and architecture.

Collaboration

Our collab “The Stripey Pillow” with MARÍA LOZANO, the founder of the Dream Lab(D’LAB)

As these are our first collab home products, it was important to the team that they were clearly recognizable in terms of the brand and at the same time somehow unexpected.  Two-toned stripes is a very traditional pattern that everybody is familiar with and by adding a third color the pattern transforms into in a non-classical arrangement. The pillow is a piece that anybody can have at their home and will always bring a smile to the spectator.

Our Partners

For years, Belong has been collaborating with the top-notch partners in the design field releasing the latest design news, interviewing design stars and holding numerous events. Also, we collaborate with emerging artists, designers, and makers to help them get noticed.